The Dolly Way™
The Dolly Way™: A Movement Rooted in Truth, Trust and Real Change
The Unspoken Truth
In the horse world, there’s an unspoken cost to caring too much.
You can be dismissed as naïve. Mocked for being “too soft.”
Pushed out for not conforming to methods that prize dominance,
fear, or appearance over understanding.
If you’ve ever felt the pressure to “toughen up” or compromise your values just to be taken seriously, you’re not alone.
And you’re not wrong for refusing to do so.
The Dolly Way™ was born from this experience—from the pain of being misunderstood,
and the fire of knowing there has to be another way.
We are building it.
The Purpose of This Collaboration
This isn’t just a directory. It’s not a club or a label.
It’s a visible, growing coalition of people who believe horses deserve to be heard—professionals, practitioners, and equine advocates standing together under one banner.
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So the public can find support from people who care.
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So riders who feel something’s “off” with mainstream methods know they’re not alone.
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So professionals don’t have to hide their ethics to be accepted.
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So the world sees that gratitude, not dominance, still exists in horse work.
If we want to protect our rights to own horses and ride them for pleasure or sport, we must show the world we are doing it ethically and consciously.
This is for the people who believe in:
🐎 Connection, not control
🐎 Partnership, not dominance
🐎 Trust, not fear
A Note on Safety, Perception and What We’re Really Saying
Let’s be clear: this isn’t sentimentalism.
I am not someone who thinks horses are harmless or always safe. I know very well how dangerous a reactive, frightened, or mistreated horse can be. I know what it is to lose confidence and feel out of your depth. And I know that sometimes professionals are brought into very real risk with horses who are barely coping.
But what I also know is this: most of those horses didn’t start out dangerous.
They became that way because of how we keep them, how we train them, and how we ignore their basic emotional and social needs. Many of the horses we label “difficult” or “dominant” are simply desperate. And those that appear calm are often just shut down.
I am not naïve to danger. And I am not asking anyone to ignore safety.
But I am asking this: that we all choose, whenever possible, to put trust first, and approach each horse as an individual with a voice worth hearing.
This collaboration is not about pretending there are easy answers. It’s about forming a collective intention—to be better for the horse, and to be visible as practitioners who stand for something different.
Because if more owners, riders, and handlers embraced trust-led relationships, there would be fewer “problem” horses, fewer dangerous cases, and fewer humans getting hurt.
01.
Three-Point Coaching
Rider – Trainer – Coach
You were trained to teach riding, not psychology. That’s where I come in.
As a mindset coach with the horse in mind, I support riding instructors by working directly with their clients on the emotional and psychological side of riding.
Helping riders let go of fear, understand partnership, and work in true relaxation — that’s what I do.
Together, we offer your riders a full-circle experience: clear instruction, emotional support, and a deeper connection with their horse.
You teach the riding. I’ll help them believe in themselves.
02.
The Dolly WayTM
Register
Compassionate Professionals
If you’ve ever been asked to “ride it through” or push a horse beyond its limits, you’ll know the feeling: you don’t belong in that version of the horse world.
This register is your home.
Whether you're a bodyworker, saddle fitter, barefoot trimmer, behaviourist, or instructor — if you work ethically and put the horse first, you belong here.
✔ Be listed in our national directory
✔ Use The Dolly Way™ insignia with pride
✔ Be visible to owners who want something better
✔ Reconnect with your values — and be supported in doing so
No more compromising your ethics just to keep clients happy.
03.
Affiliate Marketing
Earn While Clients Learn
You can’t rewire an owner’s mindset in a one-hour session. But you can offer them a way forward.
All Dolly Way™ professionals can become affiliate partners — earning a passive income by referring clients to Dolly Communication courses.
You stay focused on your core work.
I’ll handle the education, the reframing, and the deep mindset shifts that take time.
Ethical business.
Passive income.
Real change.
What We Do
Stand With Us
This is not about being perfect.
It’s about being committed—to empathy, to ethics, to change.
By joining this collaboration, you’re making a visible statement:
That horse welfare and human wellbeing are not in conflict.
That we can work with horses, not over them.
That the world needs to see the people who are doing things differently.
Whether you're working with ridden or non-ridden horses, whether you compete, hack, use shoes or go barefoot, bit or bitless—if your decisions are rooted in ethics, care, and listening to the horse, you belong here.
This isn’t about competition. It’s not about perfection.
It’s about connection, mutual respect, and shared values.
We are building a trusted, supportive network—one that offers practical benefit, public visibility, and a space to be seen for who you really are.
This is how we show the public—and each other—that better ways exist.
You're not alone. Let’s make sure no one else has to be either.
Join Us
Become part of this growing movement with an introductory annual subscription of £49
(rising to £99 in future cohorts).
All it takes is a commitment to listen to the horses—
and to put their welfare at the heart of everything you do.
The Dolly Way™