The Dolly Way™ Code of Ethics
For practitioners and professionals who place kindness, honesty,
and horse welfare above all else.
If you feel you cannot accept this code of ethics then please do not apply.
Comments about why you feel you could not apply would be appreciated
please contact me here
🧭 1. Horse First, Always
I prioritise the physical, emotional, and behavioural wellbeing of the horse over results, expectations, or traditions.
I do not use, condone, or remain silent about training methods that rely on fear, force, pain, or learned helplessness.
🪞 2. Honest Practice
I represent my skills, qualifications, and experience truthfully.
I do not claim titles, results, or specialisms I haven’t earned.
I clearly communicate what I can offer and refer on when something is beyond my scope.
🫂 3. Kindness Is Non-Negotiable
I treat horses and humans with respect, even when opinions differ.
I do not shame owners or professionals — I offer education, compassion, and clarity instead.
🧠 4. Ongoing Learning
I stay informed and open to new understanding in welfare, ethics, and communication.
I seek out credible learning opportunities and do not stop questioning what I was taught — especially if it puts the horse second.
🛡️ 5. Safety With Integrity
I take reasonable steps to ensure the safety of horses, owners, and myself.
I carry appropriate insurance and work within the boundaries of my training.
🛡️6. . Responsibility Within Role
If I become aware of harm or distress caused to a horse in my professional setting, I aim to offer education and support to the owner or carer, when safe and appropriate.
I do not confront or criticise others outside my role, unless I feel it is safe and necessary to do so, and I understand that long-term change comes through trust, not conflict.
🌾 7. Dolly Values: Courage, Clarity, Compassion
I support others in walking the quiet, often unseen, path of ethical horse care.
I stand beside fellow professionals facing judgement or financial loss for doing what’s right.
I know we are stronger together — and that horses need us united.
The Dolly Way™
Application Form
Section 1: Basic Details
Section 2: Core Values and Approach
Section 3: Self-Reflection and Alignment
Section 4: Agreements
All collaborators will be expected to keep their profiles up to date including an image of their current insurance policy.
All insignia represent The Dolly Way™ and are supplied in digital format for use on your website, social media, or printed materials. At this time, welcome packs will be digital-only. A 3D insignia badge design to proudly display your collaboration will be available soon for a small cost to cover postage.
Should your application be declined your payment will be refunded once the decision has been made.
To recognise early supporters and help shape this movement from the ground up, the first wave of approved applications will be completely free of charge.
If you believe in these values, don’t wait — let’s build this together.